Shark SpeedStyle Family

The Shark SpeedStyle Family is a series of hairdryers that deliver salon-quality styling on straight and wavy hair with professional power at home, without heat damage. Includes Scalp Shield, designed to protect new hair growth from extreme heat.

For the SpeedStyle family, my main focus was on the early development of the design. This included defining the brand identity, determining how to position the brand and extend the design language from the previous flagship product, FlexStyle, and shaping the overall form that would serve as the foundation for standalone hair dryers. As the product developed, I led UI and accessory design.